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Keratin treatments and keratin infused products are widely popular – right from the magazines to your hairstylist everyone seems to be gushing over them. Unlike keratin straightening treatments which are damaging keratin infused products actually help in adding back the lost protein back to your strands. Let us break it all down for you!
Keratin is a type of protein that makes up your hair, skin, and nails. Our hair strands are made up of 91% protein called keratin. Since keratin is the structural building block of your hair, keratin infused supplements, products, and treatments can help strengthen your hair and smoothen the hair.
Natural keratin protein in hair depletes over time leaving our hair unmanageable, frizzy and harder to style. Keratin infused serums, shampoos, and conditioners contain keratin hydrolysates which work on repairing the hair and making it more resistant to damage. We highly recommend using Keratin Rich Shampoo and Mask for shiny and bouncy hair.
Frizzy hair is a sign that your current hair regimen is not working. Your hair lacks moisture and to compensate for that your hair cuticles rise to let moisture in, causing a swell in your hair. Keratin infused products smoothen your strands and prevent hair frizz.
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